Business executive coaching is an expanding industry. With many organizations increasing their use of coaching over the past decade, it is continuously gaining legitimacy as a business tool for employee development. The IBIS Business Coaching in Canada Market Research Report declared that over the next five years more businesses will increase their investment in professional development and management programs. While a rise in corporate profitability enables more companies to afford coaching, it is competition on a global scale that have forced them to use this type of developmental tool as part of their growth strategy. The landscape of business in Canada has changed dramatically in recent decades. Advancing technology, marketing automation, intense business competition, increasing globalization and transitional changes has shifted work processes from repetitive, measurable routine, to performances that require critical thinking, strong judgement and decision-making skills.