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Areas Worked on by a Business Coach


A business coach assists in developing, staring and growing of a business. It helps a business owner by clarifying the goals and objectives what the business owner wants for their business. It also helps the business owner acquire and develop skills and resources needed to make the business successful. To do so, it works in different areas to achieve goals.

The following are areas where a business coach work.

General Planning
The coach works together with the owner in stabilizing and developing strategic planning, marketing and promotional planning, financial management and planning, and general administration and personnel management issues. It is the main area that the coach is working since it focuses upon the business’s goal and objective.  In this area, the strategies are made into action, the promotion of the business, the managing of finances and the handling of the personnel.

Marketing and Promotional Planning
This is the development of the strategies that that promotes the business. It advertises the business and is introduced to the public for acknowledgment and publicity. This is the implementation of the promotional action plan, advertising plan and public relations plan.

Financial Planning
This area helps you understand the financial statements, cash flow management, pricing strategies, and employee compensation plans. This involves all the financial aspects of the company, may it be the pricing of the company’s products or even the employee’s salary and compensations and the company’s expenses and income all that concerns money.
A business coach can help you make strategies and plans that lead to the success of the company. These plans and strategies are made out of the business’s current situation and what is the target outcome the business. The business may as successful or a failure based on the strategies and plans made and chosen by both the business owner and the business coach. It just that the success of a business is through a lot of effort in making plans and strategies that affects the business.

These plans and strategies may cover the way the business is manage, the nature of the business, the employees of the business and the financial status that a business has. But what’s more important is the business owner’s choice and decision since the business outcome depends on the decisions and choices made by the business owner. The business coach cannot be held liable of what is happening and is going to happen to the business since the business coach only stands as a guide or rather an adviser that is experienced to business that may or may not help the business. But still, whatever the business may be lead into; it will be because of how the business is run or manage and how the employees are lead. Hiring a business coach cannot ensure a business owner that his/her business is leading to success. Present actions would lead into future results that should be thought about a lot to realize all the consequences that the action may result.

No business coach wishes a degradation of the business. The goal of the business goal is the same as the goal of the business owner. It would be better if the business coach also treats the business he/she is committed to as his/her own. It would reflect of what or how he/she handles a business and it can test how good business coach he/she is.
There are also things that are important between the business coach and the business owner. Both of them should respect and trust each other to comply with the good business commitment it may be, there should be a good partnership to unite for the business’s success, a coach that is realistic to prepare the business owner of what are the possible outcome of the strategies and plans they had made, and have a business coach that has time for you; the business owner’ and of course to the business for it has focus on the business’s positive goal.
Just have a business coach that has knowledge, skills and abilities, relative into business, has an enough or great level of experience in running a business and business coaching, has enough time to focus on the business’s plans and strategies, has enough amount of business related guidance and support what the business owner and the business need.


The business coach should be concern with the business and can relate with business’s situation that aims to the business’s success the same with the business owner’s goal and is the business’s success.

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